LuxeSoft

Overview

LuxeSoft was founded in 2024 with the mission of providing professional-grade image tools at accessible price points. The company focuses on desktop software that processes files locally, addressing privacy concerns associated with cloud-based image optimization services.

The company's flagship product, LuxeConvert, is marketed as an alternative to services like TinyPNG, ShortPixel, and WordPress image optimization plugins. Unlike these cloud-based solutions, LuxeConvert operates entirely offline, processing images on the user's computer without uploading files to external servers.

Products

LuxeConvert

LuxeConvert is a Windows desktop application for image compression and format conversion. The software supports batch processing of images and conversion between more than 20 file formats, including modern web formats like WebP and AVIF.

Key features include:

• Format conversion – Supports WebP, AVIF, JPEG, PNG, HEIC, HEIF, PDF, TIFF, BMP, GIF, ICO, and other formats
• Image compression – Adjustable quality settings (0-100%) for optimizing file size
• Batch processing – Convert entire folders of images simultaneously
• Offline operation – All processing occurs locally without internet connection
• Social media presets – Pre-configured resize dimensions for various platforms (Pro version)
• Watermarking – Text and image watermark capabilities (Pro version)

LuxeConvert is commonly used by web developers to optimize images for Google Core Web Vitals metrics, as WebP and AVIF formats typically offer 25-35% smaller file sizes compared to JPEG while maintaining visual quality.

Luxe Organizer

Luxe Organizer (also known as LuxeRenamer) is a photo organization application that uses EXIF metadata to automatically rename and sort image files. The software is designed for photographers and users with large photo collections.

Key features include:

• EXIF-based renaming – Rename files using capture date, camera model, or other metadata
• Folder organization – Automatically sort photos into date-based directory structures
• Preview mode – Review proposed changes before applying them
• Batch processing – Process thousands of files simultaneously

Company Philosophy

LuxeSoft operates under several core principles that differentiate it from competitors in the image processing market:

• Privacy-first design – All software processes files locally without uploading to external servers
• Affordable pricing – One-time purchase options and low annual subscriptions instead of monthly fees
• No artificial limits – Paid versions include unlimited processing without credits or quotas
• Offline capability – Software functions without internet connection after initial license activation

The company positions itself as serving freelancers, small businesses, and web developers who require professional image tools but find enterprise solutions cost-prohibitive.

Pricing Model

LuxeSoft uses a freemium pricing model with free tiers available for both products. The company emphasizes one-time payments and annual subscriptions rather than monthly recurring fees.

LuxeConvert Pricing

• Free – 10 conversions per session, basic formats (PNG, JPEG, WebP)
• Standard ($14.99/year) – Unlimited conversions, all 20+ formats, batch processing
• Professional ($29.99/year) – All features plus resize presets, watermarking, 5 PC licenses

Luxe Organizer Pricing

• Free – 100 files per batch, basic renaming
• Pro ($14.99 one-time) – Unlimited files, all features, lifetime license

Technology

LuxeSoft products are built using Python with the CustomTkinter framework for the graphical user interface. Image processing is handled by the Pillow library, with additional format support through pillow-heif for HEIC/HEIF files and pillow-avif-plugin for AVIF format.

The software is distributed as standalone Windows executables, requiring no installation or additional dependencies. This portable design allows users to run the applications from USB drives or network locations.